![](/img/cover-not-exists.png)
Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements
Rollins, Brent, Bhutada, NileshVolume:
8
Language:
english
Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/ijphm-05-2013-0024
Date:
May, 2014
File:
PDF, 202 KB
english, 2014