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Young consumers' innovativeness and hedonic/utilitarian cool attitudes
Noh, Mijeong, Runyan, Rodney, Mosier, JonVolume:
42
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/ijrdm-07-2012-0065
Date:
April, 2014
File:
PDF, 228 KB
english, 2014