Luxury brand markets as confluences of multiple cultural...

International Marketing Review 2015 / 04 Vol. 32; Iss. 2

Luxury brand markets as confluences of multiple cultural beliefs

Catherine Demangeot, Professor Aman, Dr, Seo, Yuri, Buchanan-Oliver, Margo, Cruz, Angela Gracia B.
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Volume:
32
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/imr-04-2013-0081
Date:
April, 2015
File:
PDF, 484 KB
english, 2015
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