Management of a luxury brand: dimensions and sub-variables...

Journal of Fashion Marketing and Management 2014 / 05 Vol. 18; Iss. 2

Management of a luxury brand: dimensions and sub-variables from a case study of LVMH

Ian Phau and Min Teah, Professor, Cavender, RayeCarol, H. Kincade, Doris
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Volume:
18
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/jfmm-03-2013-0041
Date:
May, 2014
File:
PDF, 237 KB
english, 2014
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