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Apparel brands’ use of Facebook: an exploratory content analysis of branded entertainment
Touchette, Ben, Schanski, Morgan, Lee, Seung-EunVolume:
19
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/jfmm-04-2013-0051
Date:
May, 2015
File:
PDF, 186 KB
english, 2015