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The mental footprint of marketing in the boardroom
Bo Edvardsson and Professor Philipp, Professor, Strandvik, Tore, Holmlund, Maria, Grönroos, ChristianVolume:
25
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/josm-01-2014-0033
Date:
April, 2014
File:
PDF, 226 KB
english, 2014