Spreading the word through likes on Facebook

Journal of Research in Interactive Marketing 2013 / 10 Vol. 7; Iss. 4

Spreading the word through likes on Facebook

Swani, Kunal, Milne, George, P. Brown, Brian
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Volume:
7
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/jrim-05-2013-0026
Date:
October, 2013
File:
PDF, 415 KB
english, 2013
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