Integrating country‐of‐origin image and brand image in...

Marketing Intelligence & Planning 2013 / 07 Vol. 31; Iss. 5

Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China

Melewar, T.C., Guercini, Simone, Ranfagni, Silvia
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Volume:
31
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/mip-04-2013-0058
Date:
July, 2013
File:
PDF, 284 KB
english, 2013
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