The Vagaries of Becoming (And Remaining) a Marketing...

The Vagaries of Becoming (And Remaining) a Marketing Research Methodologist

Paul E. Green
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Volume:
65
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203470
Date:
July, 2001
File:
PDF, 1.02 MB
english, 2001
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