Boomers and their Babies: An Exploratory Study Comparing...

The Journal of Marketing Theory and Practice 2013 / 7 Vol. 21; Iss. 3

Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations

Loroz, Peggy Sue, Helgeson, James G.
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Volume:
21
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679210304
Date:
July, 2013
File:
PDF, 283 KB
english, 2013
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