An Examination of the Relationship between Manufacturing...

International Journal of Operations & Production Management 1991 / 10 Vol. 11; Iss. 10

An Examination of the Relationship between Manufacturing Strategy and Marketing Objectives

Gupta, Yash P., Lonial, Subhash C., Glynn Mangold, W.
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Volume:
11
Language:
english
Journal:
International Journal of Operations & Production Management
DOI:
10.1108/01443579110007260
Date:
October, 1991
File:
PDF, 431 KB
english, 1991
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