Comparative thick description

International Marketing Review 2013 / 02 Vol. 30; Iss. 1

Comparative thick description

Whitelock, Jeryl, Usunier, Jean‐Claude, Sbizzera, Stéphane
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Volume:
30
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331311298564
Date:
February, 2013
File:
PDF, 339 KB
english, 2013
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