Advertising adoption in a developing market economy: the...

International Marketing Review 1996 / 08 Vol. 13; Iss. 4

Advertising adoption in a developing market economy: the case of Poland

West, Douglas C., Paliwoda, Stanley J.
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Volume:
13
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339610127266
Date:
August, 1996
File:
PDF, 188 KB
english, 1996
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