Hybrid segmentation of internet banking users

International Journal of Bank Marketing 2010 / 09 Vol. 28; Iss. 6

Hybrid segmentation of internet banking users

Zuccaro, Cataldo, Savard, Martin
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Volume:
28
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652321011077698
Date:
September, 2010
File:
PDF, 222 KB
english, 2010
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