Affinity Credit Cards: Card Issuer Strategies and Affinity...

Affinity Credit Cards: Card Issuer Strategies and Affinity Group Aspirations

Worthington, Steve, Horne, Suzanne
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Volume:
10
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652329210021113
Date:
July, 1992
File:
PDF, 458 KB
english, 1992
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