![](/img/cover-not-exists.png)
Benefit segmentation by factor analysis: an improved method of targeting customers for financial services
Singh Minhas, Raj, Jacobs, Everett M.Volume:
14
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652329610113126
Date:
June, 1996
File:
PDF, 186 KB
english, 1996