Creating and exploiting market knowledge assets

Creating and exploiting market knowledge assets

Slater, Stanley F., Olson, Eric M., Eibe Sørensen, Hans
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Volume:
33
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/02756661211242672
Date:
July, 2012
File:
PDF, 201 KB
english, 2012
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