The impact of a prestigious partner on affinity card...

European Journal of Marketing 2005 / 01 Vol. 39; Iss. 1/2

The impact of a prestigious partner on affinity card marketing

Fock, Henry K.Y., Woo, Ka‐shing, Hui, Michael K.
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Volume:
39
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560510572007
Date:
January, 2005
File:
PDF, 336 KB
english, 2005
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