Contemporary marketing practices of consumer and...

Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Coviello, Nicole E., Brodie, Roderick J.
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Volume:
16
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620110400223
Date:
September, 2001
File:
PDF, 250 KB
english, 2001
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