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Sources of brand benefits in manufacturer‐reseller B2B relationships
Beverland, Michael, Glynn, Mark S., Motion, Judy, Brodie, Roderick J.Volume:
22
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620710780163
Date:
August, 2007
File:
PDF, 255 KB
english, 2007