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A model of product‐to‐service brand extension success...

A model of product‐to‐service brand extension success factors in B2B buying contexts

Brashear Alejandro, Thomas, Brown, Brian, Sichtmann, Christina, Musante, Michael
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Volume:
26
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621111115921
Date:
February, 2011
File:
PDF, 251 KB
english, 2011
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