A model of product‐to‐service brand extension success factors in B2B buying contexts
Brashear Alejandro, Thomas, Brown, Brian, Sichtmann, Christina, Musante, MichaelVolume:
26
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621111115921
Date:
February, 2011
File:
PDF, 251 KB
english, 2011