Positioning strategies of international and...

Positioning strategies of international and multicultural‐oriented service brands

Java, Raj G., Blankson, Charles, Kalafatis, Stavros P.
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Volume:
21
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040710818921
Date:
September, 2007
File:
PDF, 253 KB
english, 2007
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