Fandom affiliation and tribal behaviour: a sports marketing application
Dionísio, Pedro, Leal, Carmo, Moutinho, LuizVolume:
11
Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/13522750810845531
Date:
January, 2008
File:
PDF, 339 KB
english, 2008