Measuring dynamic effects of advertising: a case study in...

Measuring dynamic effects of advertising: a case study in India

Baidya, Mehir, Maity, Bipasha, Ghose, Kamal
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Volume:
4
Language:
english
Journal:
Journal of Indian Business Research
DOI:
10.1108/17554191211252671
Date:
August, 2012
File:
PDF, 159 KB
english, 2012
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