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To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook
Zhang, Jie, Sung, Yongjun, Lee, Wei‐NaVolume:
25
Language:
english
Journal:
American Journal of Business
DOI:
10.1108/19355181201000005
Date:
April, 2010
File:
PDF, 377 KB
english, 2010