Attenuation of negative sponsorship effects in the context...

European Journal of Marketing 2015 / 11 Vol. 49; Iss. 11/12

Attenuation of negative sponsorship effects in the context of rival sports teams’ fans

Grohs, Reinhard, Reisinger, Heribert, Woisetschläger, David M.
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Volume:
49
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-01-2013-0010
Date:
November, 2015
File:
PDF, 208 KB
english, 2015
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