Industrial Buyer Behaviour A Model of the Implications of...

Industrial Buyer Behaviour A Model of the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing

Newall, John
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Volume:
11
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EUM0000000005008
Date:
March, 1977
File:
PDF, 1.45 MB
english, 1977
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