Effects of brand placement strength, prior game playing...

Journal of Indian Business Research 2015 / 08 Vol. 7; Iss. 3

Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames

Vashisht, Devika, S, Sreejesh
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Volume:
7
Language:
english
Journal:
Journal of Indian Business Research
DOI:
10.1108/JIBR-11-2014-0082
Date:
August, 2015
File:
PDF, 222 KB
english, 2015
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