The effect of philanthropic marketing on brand resonance and consumer satisfaction of CSR performance
Y. Li, Eldon, Tsui-Hsu Tsai, Tracy, Jing Lin, Arthur, Y. Li, EldonVolume:
8
Language:
english
Journal:
Chinese Management Studies
DOI:
10.1108/cms-04-2014-0074
Date:
July, 2014
File:
PDF, 325 KB
english, 2014