EXPORTING TO SAUDI‐ARABIA: THE POWER OF THE “MADE‐IN” LABEL

International Marketing Review 1984 / 04 Vol. 1; Iss. 4

EXPORTING TO SAUDI‐ARABIA: THE POWER OF THE “MADE‐IN” LABEL

Yavas, Ugur, Tuncalp, Secil
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Volume:
1
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/eb008262
Date:
April, 1984
File:
PDF, 312 KB
english, 1984
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