MULTINATIONAL PRODUCT PLANNING: A METAMARKET ANALYSIS

International Marketing Review 1985 / 01 Vol. 2; Iss. 1

MULTINATIONAL PRODUCT PLANNING: A METAMARKET ANALYSIS

Still, Richard R., Hill, John S.
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Volume:
2
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/eb008270
Date:
January, 1985
File:
PDF, 409 KB
english, 1985
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