Consumer expertise matters in price negotiation

European Journal of Marketing 2014 / 11 Vol. 48; Iss. 11/12

Consumer expertise matters in price negotiation

M. Barrutia, Jose, Paz Espinosa, María
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Volume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-04-2013-0208
Date:
November, 2014
File:
PDF, 216 KB
english, 2014
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