Power imbalance issues in athlete sponsorship versus...

European Journal of Marketing 2014 / 05 Vol. 48; Iss. 5/6

Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

Anthony Carrillat, François, d’Astous, Alain
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Volume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-11-2011-0688
Date:
May, 2014
File:
PDF, 311 KB
english, 2014
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