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Adoption of a Service Innovation: a Case Study with Managerial Implications
Warren, William E., Abercrombie, C.L., Berl, Robert L.Volume:
3
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/eum0000000002479
Date:
January, 1989
File:
PDF, 445 KB
english, 1989