Exploring the Problem‐Prone Consumers: Hypotheses and...

Exploring the Problem‐Prone Consumers: Hypotheses and Empirical Findings

Grønhaug, Kjell
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Volume:
21
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000004680
Date:
January, 1987
File:
PDF, 353 KB
english, 1987
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