A qualitative approach to understanding brand image in an...

International Marketing Review 2013 / 09 Vol. 30; Iss. 4

A qualitative approach to understanding brand image in an international context

Slater and Constantine Andriopoulos, Stephanie, Brečić, Ružica, Filipović, Jelena, Gorton, Matthew, Ognjanov, Galjina, Stojanović, Žaklina, White, John
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Volume:
30
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/imr-02-2012-0024
Date:
September, 2013
File:
PDF, 439 KB
english, 2013
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