How to execute mindful marketing? The role of intrafirm...

Journal of Research in Marketing and Entrepreneurship 2014 / 07 Vol. 16; Iss. 1

How to execute mindful marketing? The role of intrafirm network

Nelson Oly Ndubisi, Assoc. Prof. Ca, Professor, Zhu, Tao
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Volume:
16
Language:
english
Journal:
Journal of Research in Marketing and Entrepreneurship
DOI:
10.1108/jrme-02-2013-0009
Date:
July, 2014
File:
PDF, 177 KB
english, 2014
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