Value co-creation through knowledge exchange in franchising

Journal of Services Marketing 2014 / 05 Vol. 28; Iss. 2

Value co-creation through knowledge exchange in franchising

K. Paswan, Audhesh, D'Souza, Derrick, K. Rajamma, Rajasree
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Volume:
28
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/jsm-09-2013-0254
Date:
May, 2014
File:
PDF, 410 KB
english, 2014
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