Network externalities and the perception of innovation...

Marketing Intelligence & Planning 2015 / 06 Vol. 33; Iss. 4

Network externalities and the perception of innovation characteristics: mobile banking

Ewe, Soo Yeong, Yap, Sheau Fen, Lee, Christina Kwai Choi
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Volume:
33
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/mip-01-2014-0006
Date:
June, 2015
File:
PDF, 292 KB
english, 2015
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