Buying Modular Systems in Technology-Intensive Markets

Journal of Marketing Research 2003 / 08 Vol. 40; Iss. 3

Buying Modular Systems in Technology-Intensive Markets

Stefan Stremersch, Allen M. Weiss, Benedict G. C. Dellaert and Ruud T. Frambach
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30038863
Date:
August, 2003
File:
PDF, 3.55 MB
english, 2003
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