Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J.Volume:
32
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1089307
Date:
January, 2016
File:
PDF, 3.02 MB
english, 2016