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Increasing a brand’s competitive clout: the role of market...

Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J.
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Volume:
32
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1089307
Date:
January, 2016
File:
PDF, 3.02 MB
english, 2016
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