If You Build It, Will They Come? Barriers to International...

If You Build It, Will They Come? Barriers to International e-Marketing

Harrison-Walker, L. Jean
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Volume:
10
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2002.11501912
Date:
April, 2002
File:
PDF, 1.32 MB
english, 2002
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