Issues of creative communication tactics and positioning...

Issues of creative communication tactics and positioning strategies in the UK plastic card services industry

Blankson, Charles, Kalafatis, Stavros
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Volume:
5
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/135272699345662
Date:
June, 2001
File:
PDF, 349 KB
english, 2001
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