Improving Casino Performance Through Enhanced Loyalty...

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Improving Casino Performance Through Enhanced Loyalty Programs

Min, Ji Hye, Raab, Carola, Tanford, Sarah
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Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2015.1030528
Date:
April, 2015
File:
PDF, 378 KB
english, 2015
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