Dual‐perspective SWOT: a synthesis of marketing...

Marketing Intelligence & Planning 2004 / 01 Vol. 22; Iss. 1

Dual‐perspective SWOT: a synthesis of marketing intelligence and planning

Novicevic, Milorad M., Harvey, Michael, Autry, Chad W., Bond, Edward U.
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Volume:
22
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500410516931
Date:
January, 2004
File:
PDF, 195 KB
english, 2004
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