From destination image building to identity‐based branding

International Journal of Culture Tourism and Hospitality Research 2011 / 08 Vol. 5; Iss. 3

From destination image building to identity‐based branding

Dioko, Leonardo, Saraniemi, Saila
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Volume:
5
Language:
english
Journal:
International Journal of Culture, Tourism and Hospitality Research
DOI:
10.1108/17506181111156943
Date:
August, 2011
File:
PDF, 240 KB
english, 2011
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