Social CRM, RMO and business strategies affecting banking...

Journal of Business & Industrial Marketing 2015 / 07 Vol. 30; Iss. 6

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Karjaluoto, Pauliina Ulkuniemi, Heikki, Wongsansukcharoen, Jedsada, Trimetsoontorn, Jirasek, Fongsuwan, Wanno
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Volume:
30
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-02-2013-0039
Date:
July, 2015
File:
PDF, 576 KB
english, 2015
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