Principles for brand naming in Chinese: the case of drinks

Marketing Intelligence & Planning 2001 / 09 Vol. 19; Iss. 5

Principles for brand naming in Chinese: the case of drinks

Chan, Allan K.K., Huang, Yue‐Yuan
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Volume:
19
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/eum0000000005648
Date:
September, 2001
File:
PDF, 309 KB
english, 2001
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