Decision-Specific Conflict in Organizational Buyer Behavior

Journal of Marketing 1982 / SUM Vol. 46; Iss. 3

Decision-Specific Conflict in Organizational Buyer Behavior

Michael J. Ryan and Morris B. Holbrook
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Volume:
46
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251703
Date:
January, 1982
File:
PDF, 288 KB
english, 1982
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