Customer-Led and Market-Oriented: Let's Not Confuse the Two

Customer-Led and Market-Oriented: Let's Not Confuse the Two

Stanley F. Slater and John C. Narver
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Volume:
19
Language:
english
Journal:
Strategic Management Journal
DOI:
10.2307/3094174
Date:
October, 1998
File:
PDF, 269 KB
english, 1998
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